EDUCATION
The "Designer as Entrepeneur" program, under Steven Heller and Lita Tallarico's leadership. Studied with Tibor Kalman, Paola Antonelli, Steven Guarnaccia, Steven Heller, Veronique Vienne, and Peter Girardi, among others.
M.S. Visual Communication, Mixed Media / Pratt Institute, NYC / 1997-1998Completed first year, then transferred to School of Visual Arts.
Bachelors and Masters of Architecture / Tulane University, New Orleans / 1991-1996Dean's List, Thesis Commendation, and recipient of the 1996 I. William Sizeler Award given "to the outstanding design of a thesis project in the field of high-density, commercial and/or mixed-use architecture."
Tulane U. Architectural Studies Abroad / Paris, Barcelona & Briey / Summer, 1995Comparative studies in Urban Development, focusing on Haussmann's Paris and Cerdá's Barcelona, resulting in an intensive architectural studio program in L'Association La Première Rue at the Le Corbusier's Unité d'Habitation in Briey-en-Forêt, France.
Cornell University, Certificate / Summer, 1990Summer program in Architecture Immersion (certificate).
TASIS (The American School in Switzerland), England Campus, Certificate / Summer, 1989Summer program in "Art and Architecture of England".
Other Related Studies & Seminars+ “Foundations in Human Center Design” bootcamp workshop | Design Thinking Puerto Rico and Seriously Creative, San Juan PR (Summer 2019)
+ VML Digital Training and Activation Program | VML Kansas City, MO (Sept. 2011)
+ International Center of Photography, United Digital Artists and Film & Video Arts (all in NYC)
PROFESSIONAL EXPERIENCE
Since 1996, I have been mostly practicing as a freelance designer for many advertising agencies and direct clients, in a wide array of design practices –from print, to branding to interactive. In addition, I worked in the architectural interiors for Pietra (a jewelry store), where I designed the interiors, custom-made furniture pieces, corporate identity, and collateral advertising material.
TBWA San Juan, Digital Strategist San Juan / October 2012 - August 2013 / www.tbwasanjuan.comIn charge of all of the agency's digital projects, as well as the development of new business solutions (digital or otherwise) for existing and new clients. Clients included DDR Malls, Oui, DiGiorno, COSVI, Automeca, among others.
MindOven, Associate Creative Director San Juan / May 2012 - September 2012 / www.mindoven.comAssociate Creative Director (ACD) in a wide range of projects for clients such as Kellogg's, ATH, Evertec, among others.
Young & Rubicam, Digital Associate Creative Director San Juan / May 2011 - February 2012 / www.yr.comBrought into Y&R to reorganize the existing digital production and intelligence of the agency, into a more profitable and integrated arm of the "traditional" (above the line) advertising aspects of every day production. Directed and produced various projects for brands such as Heineken, Banco Santander, T-Mobile, Nissan, MMM Healthcare, etc.
RAPP NY, Associate Creative Director (Formerly Rapp Collins, Omnicom/OMG) NYC / January - February 2010 / www.rapp.comACD in pharma projects for two of the agency's biggest accounts; Merck and GlaxoSmithKline.
Pixelmedia, Inc., Online Advertising Agency, Partner + Creative Director VP San Juan / May 2004 - December 2009Founding Partner & VP Creative Director of a female-led interactive agency. Responsible for the integrity of the agency's creative direction, new business presentations and client acquisition, proposals and contract documents, project management and client tracking, developing project concepts, identifying the appropriate media and programming environments, among many other daily operations.
PopuliCom San Juan, 2002-2004Print and web designer in projects for clients such as Rums of Puerto Rico, PRIDCO, Budweiser, AT&T, and AARP.
OgilvyInteractive, Zeff Design, Merkley Newman Partners New York City, 2000-2002Freelanced in various print, brand and interactive projects for brands such as Stop&Shop, Fila, Manhattan Style Magazine and IBM.
Reiner Design Consultants Inc. New York City, June - August 1999Graphic Designer in projects such as music CD packaging, music industry material, and books. Clients: Saturday Night Live (NBC), Jaguares, Sevendust, TNT Records and Abrams Books.
Museum of Modern Art (MoMA), Internship New York City, February - April 1999First intern ever to be accepted in the Exhibition Design & Production Department. Produced CAD drawings, scale models, and other material for the "Un-Private House" exhibition (in collaboration with MIT's Media Lab).
School of Architecture, Polytechnic University of PR San Juan, Dec. 1996 - Feb 1997Assistant Professor in an introductory course on Architectural History.
Sierra Cardona Ferrer, Architects San Juan, Summers of 1994 + 1995Intern architect in the Space Planning & Interior Design department. Worked in interior design concepts for Arthur Andersen offices and the Bayamón Public Library, among others.